Why Wear a Tie?

There can be no doubt that modern dress standards for men are decidedly less formal than they were in times past. Even twenty years ago, standard business dress for men included a jacket, tie, and pocket square. These days, wearing a tie in everyday life is a rarity, and more often than not the wearer may face a constant barrage of both complimentary and questioning comments, asking him if he's on his way to court or going to a job interview. For some, this attention can be uncomfortable or make them feel self-conscious. 

So, the question is: why should anyone bother with dressing like this? 

The answer to this question lies in the premise of the problem. Yes, dressing in a sharp and elegant manner will set you apart from the crowd and catch people's attention, but this is exactly why it should be done! Whether you’re a young man setting out in your career, a middle aged gentleman working towards that big promotion at work, running a business or just setting an example for those around you, dressing in an elegant, classic manner - including a tasteful tie and pocket square - marks you out as someone for whom the details matter. We believe a rich and meaningful life is the sum total of all the details you notice, remember, and embrace. The big important details, the small innocuous details, and the vibrancy of life found in between. 

And the best part is - everyone else notices when you notice the details! Your boss will notice, your coworkers will notice, your local barista will notice, strangers will notice. It endears you to the people with whom you work, the people with whom you share your social and personal life, even strangers who you'll never meet again. Believe me, those strangers will remember you! Being detail-oriented is a mindset. It all starts with a tie. And it starts by tying that tie every time you put it on (and not leaving it tied in your closet!). 

Choose your outfit each day with an eye on the details. Think of your day's forthcoming activities. What impression do you want to make? It takes most people just seven seconds to make an impression of you. Seven seconds! How do you want to spend those seven seconds? A firm handshake and a courteous greeting, sure. But what about the visual impact of your presence? Start each day thinking about that impact, about the impression you want to make, and the lasting image people will keep in their minds about you. Set yourself apart from the crowd in the best possible way. 

Your unique gentleman's style is not just a tie, but it certainly starts with one. The right tie for your mood, for the occasion, to reflect the unique nuances of your personality. Accessorized with a tasteful and complementary pocket square, showcase your unique detail-oriented style.